24 May Travel Extras – THE Future of the Travel Industry
Travel Extras – THE Future of the Travel Industry
Up against some tough competitors, Travel Extras was presented with the prestigious award by celebrated journalist Michael Buerk at a recent ceremony held in Bedford.
Ray Mulford, the firm’s group managing director who also attended the event said: “I am delighted with this award which has recognised the fantastic expertise that our highly skilled and dedicated IT team holds”.
“We have succeeded with many outstanding achievements over the past year with the objectives of supporting both the increasing demand for booking travel online and developing the technological advancements, which have the potential to make Travel Extras a world leader within our industry”.
Travel Extras was the first UK travel company to introduce an online messenger service to assist customers with enquiries and bookings without the need to use a telephone. This interactive tool has been joined by travel information, affiliate schemes and members areas, with further advanced features in the pipeline.
Imagery available upon request.
Since its launch in 1996, Travel Extras is fast becoming a market leader within the online travel industry. Originally not positioned as a dot com company, the firm now generates 80 per cent of its £25 million turnover online.
Identifying an increasing demand for ‘independent travel’ with the emergence of low-cost airlines, Travel Extras (worldwide) Ltd was created as a subsidiary of Mayday Holdings Ltd in 1996 to meet the needs of travellers who no longer wished to book a traditional ‘package holiday’.
The demand for ‘independent travel’ continues to increase and some 18 million Britons now travel overseas independently each year. To meet demand, Travel Extras continues to develop and evolve its UK, European and worldwide product offerings and added-value services to provide greater flexibility to an enviable portfolio of both consumer and corporate clients.
Core Products (UK, Europe and worldwide):
•Hotels & Accommodation
•UK Airport Parking
Large players will come into the market to grab a piece of the potential market size. Search engines and portals may follow suit after Yahoo has already picked up Farechase, one of the first to develop such a search system. The question is, why would a company like Travelgrove be able to survive?
Some of the competitors are already doing some very sophisticated things in order to come up with their search results. Stefan Serduelt, Chief Technology Officer at Travelgrove believes that “It’s going to come down to a few core principles, scope, speed, and usability. We are not looking to build the most comprehensive system, we want our system to get every user to the place where he can get his best deal in the shortest time. This will make our advertisers happy as well as our users.”
Travel meta searches will certainly be the way to go in the future. With enhanced search options, better results, short waits, and more intelligent user interfaces, there will be plenty of ways to compete in the space. Finding great travel deals will yet again become more efficient benefitting all parties involved